BETTER LIVING was established in 2016 with a mission to create new skills and employment with a durable income for women in India through sales of ethical fashion products in Norway.
We are a Social Enterprise registered in Norway Co-founded by Rune André Tveit and Cecilie Kjeldsberg.
We envision a world where every woman is financially independent.
- Women's empowerment and equality is at the forefront of all that we do.
- All of our project is locally run by community members themselves.
- The creation of safe working environments, decent work with stable contracts, living wages and opportunities for personal growth is our prime focus.
- Generating a platform for mutual learning between Norway and India.
HOW WE WORK
The India business will produce ethical fashion products which can be sold on the Norwegian market and generate income back to the community in Sujata Village. Our goal is that all women staff can decide over their own income, take decisions in the household economy, and receive increased self-efficacy. This will also lead to an improved family economy where they can afford to send their children to school.
Community-led development is an important factor for us. We are therefore in the process of setting up a business partnership with the India business and Norway business, which creates opportunities for local operational management.
Together in Making Progress on the Sustainable Development Goals
Alongside our local partner these are the UN Sustainable Development Goals we are working to achieve:
SDG 1: End poverty in all its forms everywhere.
Up to 80% of women between 15-49, living in the state of Bihar, is without paid work. This leads to a lower family economy.
Family economies, local communities and national governments loose great amount of resources anually by excluding women from the labor market.
Reduction of unemployment for women is, according to the UN, one of the best methods to create long-term economic growth.
Therefore, we focus on creating long-term employment for women.
SDG 5: Achieve gender equality and empower all women and girls.
When women can generate their own income, their partaking in household financial economy will increase. This can potentially increase women's decision-making power in the household.
Within 2023, our goal is to offer 30 women: textile training in producing western fashion products; a long-term job with a fair salary and inclusive social network.
To ensure that women gain economic independence, we offer knowledge training in financial literacy from month 3.
SDG 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Through sale of ethical fashion products, women in Sujata Village will receive an opportunity to enter new economic arenas.
New skills can benefit both the women personally and the local community in general through increased economic status.