Our design and production manager, Beate Godager, tells why our work is important.

The textile industry is one of the main polluting industries when it come to the environment. The production processes are damaging to societies in the Global South, including India, where the water is scarce in remote communities. This process also contains hazardous chemicals which are disruptive to human health. We pertain a focus on the environment, through delivering a handmade product which is reusable, contains less toxic chemicals in its dying process, and use at least 80% natural rain water

We work to minimize our carbon footprint as much as possible through a focus on materials and productions policies that is good for the environment. We collaborate with a GOTS-certified factory in New Delhi, run by a brilliant and talented women, who actively works for ethical work conditions and a sustainable textile industry.

We operate with a slow fashion policy, where slow production and slow consumption are key values. We made a conscious decision to choose a robust and strong fabric that can hold for generations. Today, our totebags are made of GOTS-certified (Global Organic Textile Standards) organic cotton canvas. And as this product is made with love and care, we encourage our clients to take care of it. Our aim is to become a GOTS-certified factory within 2023.

We are proud partners with GRIN who challenge today’s ‘throw-away society’ by offering a better alternative to the plastic bag. We collaborate to develop a ‘panteordning’ or a recycling system for tote bags, because we believe in reuse!



We have established our very own textile production in one of Indias poorest states, Bihar. In a small village outside of Bodh Gaya, we have trained and hired 12 women in less than one year. In this way, we create jobs in an area where about 80% of women are excluded from the work force.  

Exclusion of women from the workforce costs the world economy wast amounts of financial resources yearly. This exclusion can often be attributed to the high prevalence of child marriage in low-income and middle-income countries. When girls get married at an early age they are more inclined to lose out of having an education and more vulnerable of entering motherhood early. As a consequence, they move into their new husbands home where their prime responsibility concerns household chores and caregiving.


This is why we create employment for the local women in Sujata Village, with a stable income. This will enable them to make more decisions at home and achieve a higher social status in their local community. With a new income, they can also send their children to school.

Between February and March 2018 we conducted a feasibility study in Sujata Village, where we interviewed up to 23 women. All the women has some experience in textile production from before, but they lack the opportunity of having a stable job. We have started a work environment that is uplifting and caters the everyday need of the women. Based on the interviews we aim at delivering a service which caters their needs.